Advancing skincare through science and evidence-based solutions

My Skin Insider leverages on deep scientific expertise and industry intelligence to drive innovation. We provide comprehensive competitor analysis and bespoke R&D consulting for skincare businesses.

We illuminate the path forward for our clients in an ever-evolving skincare landscape.

Meet Dr Era Anwar

As the founder of My Skin Insider, I empower skincare brands with scientific expertise essential for thriving in today's competitive market.
I have extensive experience in the skincare industry and academic research, and have led the scientific and medical affairs strategy for global skincare brands across Asia Pacific.
Drawing on my expertise in dermatology, I am uniquely positioned to help brands navigate the evolving market toward evidence-based innovation and excellence.

Brands Dr Era Anwar proudly contributed to

Neutrogena

• Aveeno

• Dr.Ci:Labo

• Neutrogena • Aveeno • Dr.Ci:Labo •

Services

My Skin Insider offers specialized services to elevate your skincare brand and drive innovation.

Co-Creation and Product Validation

Gain a competitive edge with in-depth validation of skincare ingredients, technology and collaborate with our network of leading dermatologists to co-create products that meet clinical standards and consumer expectations.

R&D Competitor Research Digest

Stay ahead of the curve with our comprehensive competitor analysis. We monitor R&D activities, scientific publications, and congress participation to deliver quarterly updates that keep you informed.

Scientific Communication

Enhance your brand’s communication strategies tailored to your audience and goals. Maximize impact of consumer-friendly scientific content by simplifying complex concepts. Access medical writing expertise for publications, presentations, and posters, as intended for dermatologists.